TAL protects close to 2.5 million customers with genuinely innovative Life Insurance solutions including: Term Life; Critical Illness; Total & Permanent Disability; Income Protection and Business Expense Insurance. They also offer selected superannuation and retirement products.

TAL is considered to be a leader in the Life Insurance Market. Their strategy is built around making Life Insurance simple, affordable and accessible to everyone. Since 2006 they grew the size of their business five-fold (in-force premium), delivered 22% compound annual profit growth, established a team of 1,100 people strong, won an enviable list of awards and gained an 11% market share – 3rd in the market.

TAL Retail Life is a division of TAL that works directly with financial advisers to provide life solutions that meet the individual needs of their clients.

TAL Retail Life's vision is simple: high quality products that are delivered innovatively and supported by market-leading customer service.

In 2006, TAL implemented their electronic life insurance application, making it easier for customers to obtain Life Insurance quickly. TAL was also awarded 'Risk Company of the Year' by Money Management Magazine.

This success was shortly followed by the release of their market-leading underwriting service and technology, Accelerate, which was launched in July 2007. Accelerate made Life Insurance even more accessible by processing 85% of insurance applications within 3 days for the 'Under 45' category.

The innovation continued with the introduction of their next generation life insurance product, Accelerated Protection, in November 2009. Accelerated Protection was designed as a product and service platform that leveraged the best elements of TAL's existing product ranges, while offering exceptional service. This meant comprehensive cover for clients at a more affordable price.

The same year TAL was awarded the prestigious title of Life Insurance Company of the Year in the Australian Banking and Finance Awards.

Since the launch of Accelerated Protection in the market, TAL has continued to grow and win awards year-on-year but always with the interests of their customers at the forefront. They have continued to improve access to Life Insurance with innovations like their iPhone quoting app; all with the aim of making Life Insurance easy.

This commitment was recognised in 2010 when TAL was named the AFA/Plan for Life – Life Company of the Year, for excellence in the provision of products and services to financial advisers and their clients.

With the financial strength of $1.3 billion in in-force premiums and paying more than $1.6 million in claims to customers every working day, TAL is a Life Insurer you can trust.

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